RODL was invented by our founder while riding his bike.

We’re a small company with real people behind it.

Founded by Dillon Markey in 2017, Ride DNA’s team of engineers and designers focus on creating cutting-edge micromobility products. We developed RODL grips with the smartest people we know:  spanning the world from Los Angeles to Melbourne, we've collaborated over FaceTime and Zoom to bring our groundbreaking invention to life. We may be separated by miles and time zones, but we're all driven by our excitement at solving common human problems.

Check out our founder's story HERE